Rich The Kid – Dead FriendsRich The Kid – Dead Friends
Rich The Kid’s The World Is Yours closer, “Dead Friends” has surfaced, and as expected, there are a few shots fired. As this is, after all, a post-2015 hip-hop beef, the name-calling is at a low. Still, the subs are in full swing, and Rich’s rival Lil Uzi Vert is the clear recipient. It’s hardly a scathing barrage, but it’s still a first blow in what promises to be a strange and unusually melodic beef.
As for the song itself, it’s much more subdued than previous singles “New Freezer” and “Plug Walk.” Rich still manages to keep it braggadocious, but there’s a subtle sense of world-weariness in his cadence this time around. It’s cool to see a new vibe from The Kid, and it stands to reason that The World Is Yours will showcase many different sides of the rapper’s musical palette. Stay tuned for that project, dropping Friday, March 30th.